According to clickz/mashable:
Now SEO may be going the way of Megalodon, a 100-foot shark rumored to exist but mostly accepted to have gone extinct a million years ago. If it isn’t functionally dead, it’s certainly in the sick-house. Google does not especially want the SEO industry playing games with its rankings, and what Google wants, especially in a case like this, Google gets.
and this is Judge Seo opinion…